MOOV, by Al Futtaim, is a pioneering mobility solution redefining urban transportation across the UAE. Offering a seamless blend of convenience and sustainability, MOOV provides on-demand access to a diverse fleet of vehicles, including electric cars, bicycles, and scooters.
With a user-friendly app and flexible subscription options, MOOV empowers individuals to navigate cities efficiently while minimizing their environmental footprint. From daily commutes to spontaneous adventures, MOOV offers a convenient, affordable, and eco-conscious alternative to traditional transportation methods, shaping the future of mobility in the region.
E-CARS CAMPAIGN
Visual Representation: The campaign visuals will depict an e-car traveling along the mapped route, passing through scenic landscapes adorned with greens and palm trees. The digitalized half of the car will highlight its cutting-edge technology and eco-friendly features.
Sustainability Messaging: The campaign messaging will emphasize the environmental benefits of e-cars, such as reduced carbon emissions and reliance on renewable energy sources. It will also underscore MOOV's commitment to sustainability and its role in driving positive change in urban mobility.
Local Identity: Incorporating local elements such as greens and palm trees will resonate with the audience's sense of pride and connection to the UAE, reinforcing the campaign's relevance and authenticity.
Engagement: The campaign will leverage interactive elements such as quizzes, polls, and user-generated content to engage the audience and spark conversations around sustainability and e-mobility.
Call to Action: CHARGE AND MOOV! will encourage viewers to join the sustainable mobility movement by signing up for MOOV and experiencing the benefits of e-cars firsthand. Clear calls to action will prompt users to download the MOOV app and explore the available e-car options.
Navigate a Sustainable Future with MOOV
Greens and Palm Trees: The campaign imagery will feature lush greens and palm trees, symbolizing sustainability and the natural beauty of the UAE landscape.
UAE Map as GPS Route: The UAE map will serve as the GPS route, guiding viewers on a journey towards sustainability and eco-friendly transportation.
Half-Digitalized Car: The e-car will be digitally depicted, with one half showcasing the sleek, futuristic design of the vehicle, while the other half transforms into digital elements, symbolizing the integration of technology and sustainability.
CHARGE AND MOOV!
